Power To Choose

Take Control of Your Electricity — Your Power to Choose

What Does “Power to Choose” Mean?

Because of deregulation in many regions, energy customers aren’t locked into one utility provider by default. Instead, you get the power to choose your electricity plan. That means comparing rates, contract lengths, renewable energy options, and customer perks — and selecting what works best for your household or business.

Whether you’re new to your area or simply shopping for a better deal, knowing how to navigate the choices can save you hundreds a year.

Why You Should Shop for an Electricity Plan

  • Lower your energy bills — competition drives price options
  • Fix your rate — protect yourself from market volatility
  • Custom plans — options like “no deposit,” green energy, prepaid, variable, etc.
  • Stop overpaying — many customers are on default or high-priced plans

Types of Electric Plans You’ll See

Here are the common types of plans you’ll come across:

Plan Type What it Means Pros / Considerations
Fixed-rate plan The price per kWh is locked in for the length of the contract (1, 2, 3 years, etc.) Stability & predictability; but may incur early termination fees
Variable-rate plan Rate changes month to month, based on energy market swings Flexible and no long-term commitment; risk of spikes during peak demand
No-deposit / prepaid plans Ideal for those with low or no credit history Get service without a deposit; careful about payment or usage caps
100% renewable / green energy plans You’re paying for energy supplied via wind, solar, etc. Good for sustainability-minded users; sometimes a small premium

How to Compare Electricity Providers & Plans

  1. Enter your ZIP / service address — get accurate rate information in your area
  2. Filter by criteria — price, contract length, renewable content, special offers
  3. Look at “all-in cost” — including base, usage, fees, taxes
  4. Read penalties & fine print — early termination fees, overage rates
  5. Check reviews & customer service quality — a low rate isn’t worth a terrible customer support experience

Renewable & Green Energy Options

Sustainability is increasingly important. Many providers now offer 100% renewable energy plans, or option to include wind / solar credits. If reducing your carbon footprint matters, these plans let you align consumption with clean energy sources.

Business & Commercial Electricity Plans

Deregulation doesn’t just benefit residential customers — business owners can also choose power plans tailored to:

  • High usage (warehouses, factories)
  • Seasonal demand cycles
  • Multiple locations
  • Sustainability goals (for LEED certifications, ESG reporting)

We show commercial plans side-by-side so you can pick based on demand, rate, and contract terms.

Frequently Asked Questions (FAQs)

Q: How do I find the cheapest electricity in my area?
A: Use a comparison tool: filter by “lowest rate,” check all fees, and make sure the plan is available in your ZIP code.

Q: Should I pick fixed or variable?
A: If you prefer certainty, fixed is safer. If you’re comfortable with some risk and want flexibility, variable might work.

Q: What if I move?
A: Many plans allow you to transfer or cancel (check the contract). Some providers even offer same-day service setups.

Q: What happens if I don’t pick a plan?
A: You’ll likely be placed on a default or “standard offer” rate from your local utility — usually more expensive and less flexible.

How We Help You

Our goal is to simplify this for you:

Independent, unbiased comparison — no favoritism, no hidden agenda

Seamless signup — pick and enroll in plans without leaving our site

Clear guidance — explain terms, penalties, and plan differences

Regular updates — we refresh rate data so you always see current offers